Brita is the obvious choice for water. A clearly better value and more convenient than bottles. Clearly healthier and tastier than tap. With so many reasons to choose Brita we decided there was no point in trying to cram them all into one ad. Instead, we created a suite of true :06s that we could target across the web to work hard for the brand. And to help it all stand out, we created a vibrant world with pithy copy that would get your attention and make our message as clear as our product.

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Production was a beast. And post was a monster. But we were sure to stay well hydrated and in the end we churned out 54 unique video assets as well as tons of content for banners and more.