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The last time FRAM made meaningful ads I was still in pull-ups. We wanted to harness the spirit of this historic brand while bringing it into the modern era. We created Frampa, a wise and stoic figure who could guide new customers to the brand.
TV
FRAMPA - Choices
FRAMPA - Prime Rib
FRAMPA - Speakers
FRAMPA - Dumb Phone
RADIO
Rule of 3s Radio - :30
00:00 / 00:00
Easy as 1-2-3 Radio - :30
00:00 / 00:00
DIGITAL
SOCIAL
FRESHBREEZE AIR FILTER
The FRAM fun didn't stop with Frampa. They also have a line of cabin air filters which they target towards moms of kids with allergies. This required it's own campaign and significant tonal shift.