
The last time FRAM made meaningful ads I was still in pull-ups. We wanted to harness the spirit of this historic brand while bringing it into the modern era. We created Frampa, a wise and stoic figure who could guide new customers to the brand.
TV
RADIO
Rule of 3s Radio - :30
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Easy as 1-2-3 Radio - :30
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SOCIAL


FRESHBREEZE AIR FILTER
The FRAM fun didn't stop with Frampa. They also have a line of cabin air filters which they target towards moms of kids with allergies. This required it's own campaign and significant tonal shift.
STATIC
Out of gallery
SOCIAL VIDEO
RADIO
FreshBreeze Radio - :30
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