Palermo's is a storied brand from right here in the midwest. However, when they began to diversify their offerings in the frozen foods aisles, they sought to partner with us to launch a few new brands.
To introduce their new line of higher-end frozen pizzas, Palermo's sent a food truck on a frozen-pizza-tasting-tour across the country. To build excitement for it we created two fictional employees, foodies from different generations united by their love of pizza, passion for adventure, and playful sensibilities.
MISSION PIZZA CO
We also helped Palermo's to launch Mission Pizza, a very simple, affordable frozen pizza intended to serve the most basic needs and serve the common good.