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PROJECT BIKE LIGHT FAIRY

The Bike Light Fairy is a not-for-profit bike light distribution project that I ran during portfolio school to spread bicycle safety and awareness. I built a brand, crowdfunded, got some volunteers on board, and together we gave away over 400 bike lights dressed like this...

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HOW IT BEGAN

I built a social media following. Using Twitter, Facebook, Instagram and e-mail marketing we reached over 2,000 people.

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BUILDING A BRAND

To stand out and keep things fun I  worked with an incredible designer, Kristen Coconis to push the fairy theme.  Lights came in pink pouches with the hand out below folded into a wallet-friendly size. Also included were materials from our sponsors and a Bike Light Fairy LED button. Volunteers had pink t-shirts with our logos and I put together a full fairy costume with light up bike.

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CROWDFUNDING

By tapping into our following we exceeded our goal by 38%. Thanks to the generosity of 43 donors we raised over $1000 in just 10 days.

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SUCCESS

Thanks to the efforts of over a dozen volunteers and the success of our brand we were a hit. People flocked to us, took pictures of us, and loved what we were all about.

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THE END

...for now.

Until the Bike Light Fairy rides again

remember to use a bike light and

be safe out there.

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