Jewelers Mutual asked us to deliver an idea based on their unique history as a 100+-year-old jewelry insurance company founded by a collective of jewelers. So we gave them that.
However, we also believed there was a simpler way to reach people who love their jewelry enough to insure it.
We leveraged the simple differentiator that was staring us in the face. Jewelers Mutual does one thing and only one thing and therefore they can do it better than the competition.
Thankfully, the clients were as obsessed with our idea as we were.