This client asked us to deliver an idea based on their unique history as a 100+-year-old jewelry insurance company founded by a collective of jewelers. We gave them that, but ultimately believed there was a simpler way in that could connect more directly with people who truly care about their jewelry - that Jewelers Mutual does one thing and only one thing and therefore they can do it better than the competition. Thankfully, the clients were as obsessed with our idea as we were.
