Colorectal cancer rates have been rising in people younger than 50 over the last few decades. Which is a crying shame because treatment is remarkably successful as long as it's caught early. So how do we get folks in their 40s inspired to get screened?
​
We decided to catch them while they're already thinking about their butts - during the moments when they're listening to the booty-shaking anthems they grew up with.
​
That's right. We hacked the streaming services they use so when they listen to a song about butts they love they'll get served one of our songs that have the same vibe but encourage them to go to the doctor for a colorectal cancer screening.
THE DEMOS
EYE BUGS
Soo... yeah. Sorry to be the bearer of bad news but you did read that right. Eye bugs - mites to be exact - are a real thing. They cause a condition called Demodex Blepharitis or DB Eye. A condition treated by Xdemvy from Tarsus.
Frankly, there's just no easy way to tell you about DB Eye. That's why we created this sonically soothing approach to try to soften the blow. We pitched and won the Tarsus business thanks in part to these pitch videos I creative directed and wrote on.
And after we won we continued to push the work creating a breakthrough film concept for the pharma space. I helped sell in the script and consulted on the casting and production.
MIGRAINES
My partner and I ran the Qulipta account for a year creating this campaign and leading both productions as well as the team overseeing the creation of digital, social, and print assets.
A PODCAST TO MAKE PATIENTS FEEL LIKE PEOPLE
Cold Agglutinin Disease (CAD) is an extremely rare disease. So rare that most doctors haven't even heard of it and most people living with the condition have never met a fellow patient.
​
So to give the people living with CAD a way to feel seen and heard and to explain to those in their life the ways that living with condition effects them physically and psychologically we created a podcast. Actually, we made two. One unbranded and one branded.
Click the images below to learn more and give them a listen.
.webp)