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Thanks in part to ridiculous loopholes in the laws, it’s far too easy to get a gun in this country.

 

To help the Brady Center pressure politicians about this issue, I led a small troupe of performers posing as a street team for a company seeking to put rentable guns on every city block in America and directed this case study video. This sample Gun Share program at ComplexCon allowed us to reach the people who reach the most people - influencers. And we did it all without spending a dime on pay-for-play posts.

By drawing people in with something provocative, we were able to impactfully educate people that we are just one loophole away from something this horrific being a reality. And because our installation was physical, raw, and staring people in the face with real people to talk with, it drastically increased the engagement and interaction with the exhibit both IRL and on social.

CASE STUDY:

THE LOOPHOLES

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SAMPLE SOCIAL ENGAGEMENT

If you like the art direction you see here, check out more from Katie Wasz.