KING OF THE TAILGATE

I had the pleasure of working as the Creative Director on this iconic brand and collaborating with the loveable Jason Kelce and legendary comedic director Neal Brennan on these fun videos to fire up die-hard grillers for tailgating season,

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CAN WE TAILGATE IT?

As football season ended, with Jason established as the King of the Tailgate, we put out a call to grillers to keep the flames of the tailgate burning.

A TAILGATE MOVEMENT

Once we put the call out, we created an influencer and UGC campaign sparking tailgate ideas, gathering people's suggestions, and fueling their tailgates with response videos and free Kingsford product and SWAG.

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