During my time at Laughlin Constable we, as an agency, decided to take on an important new client - ourselves. After 40 years of doing brand work for others, LC realized we had neglected our own brand. So, we got to work. Designing, redoing the website, and making this awesome book that could serve as a kick ass way to inspire our team, onboard new recruits, and reinforce what we stand for as an agency.