My partner and I were given the distinct honor of leading the creative team for the 2022 Off The Street Club Holiday Luncheon. The concept - let the kids of the club speak for themselves by selecting 18 remarkable young men and women who best exemplify all the club aspires to be. Meet the 18 under 18.
OPENING VIDEO
This video opened the event, explained the concept, and got everyone hyped for a magical afternoon.
MOMENT OF GIVING VIDEO
This video played later in the event to pull at the heartstrings and set the mood before the audience was asked to open their wallets to support the club.
MAGAZINE
To fully profile each of the 18 Under 18 we produced a magazine that sat on every table of the event and continues to be used by the club as a promotional item,
SOCIAL
To get people excited for the event, these social teaser videos were produced and put out on the club's Instagram.
In 2018 and 2019, I worked on similar projects for the Boys and Girls Clubs of Chicago. Again, we wanted to tell a story that struck the right balance between truthful and hopeful. Emotional and optimistic. These played at the BGCC's massive annual award show and fundraising event, The Youth of the Year Competition, to inspire donations and help to support the clubs.
